The Darling Effect logo

“oh my gosh, that’s absolutely darling”

The Darling Effect

“My passion and love for packaging design and the sourcing process grew more than I could’ve imagined after starting my first company, a jewelry brand. From concept and design to final execution, seeing a product come to life is a process I never would’ve thought I’d love as much as I do. My husband often refers to me as an “idea machine.” and this is when I knew I needed to create a space to let these ideas flourish and come to life.”

Elsa Vos
Founder + Designer

Opening order $250

Reorder $150



The Darling Effect catalog cover