Elsa surveyed friends and family, asking them to describe who she was, what she heard was – “you’re creative, driven, loving”. These qualities were actually compliments describing who she was, which gave her a special understanding of how loved ones admired her, for her.
The experience was so incredibly moving that it sparked an idea to create a unique design for each quality that was shared. Seeing a visual representation helped her discover and remind her of all the qualities that made her unique. Elsa wanted others to have this same experience and that’s how “Elsa Leigh” was born.