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The Softest Apparel for Baby, Kids, and More

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DANI Naturals

Emerson and Friends is home of the softest apparel for baby, kids, and more! They take great pride in bringing you expertly designed textiles using the highest quality fabrics on the market.

They got their start in retail by owning a store in Chicago for eight years, where owner Nicole Northway utilized her art background to design this unique line inspired by her daughter Emerson.

They are a family owned and operated business based in sunny, Clearwater Florida.  Nicole leads alongside her amazing husband Cody, striving daily to surprise and delight their tiny customers and retail partners around the county.  Their mission is to create meaningful relationships with our customers and deliver exceptional service and products from Their family to yours.

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